L’Oréal Selects AMFG’s Additive MES Software to Streamline Its AM Workflows

AMFG’s MES software enables L’Oréal to optimise order handling and accelerate prototypes turnaround

LONDON, UK, Wednesday 31 March 2021
— AMFG, a leading provider of MES and workflow automation software for additive manufacturing (AM), has today announced that L’Oréal, a leading personal care brand, has chosen AMFG’s MES software to optimise rapid prototyping workflows at its 3D printing lab.  

With its 3D printing volumes increasing, L’Oréal has decided to invest in a solution that can support this growth and selected AMFG’s software as its 3D printing workflow management platform. 

Considering our 3D printing volumes of thousands of parts per year, investing in an additive MES has been a natural step for us. We chose AMFG for its vast functionality and the ability to customise it to our needs,” says Matthew Forrester, Additive Technical Manager at L’Oréal. 

L’Oréal has implemented AMFG’s ordering portal, instant price calculation software and data visualisation tools, to simplify the internal ordering of prototypes from engineers and designers.

Loreal rapid prototyping lab will manage its 3D printing workflows using AMFG worfklow and MES software
The rapid prototyping lab at L’Oréal is managing its 3D printing workflows using AMFG workflow and MES software [Image credit: L’Oréal]

Using AMFG’s ordering portal, engineers and designers at L’Oréal can easily order and re-order 3D-printed parts, as well as track the status of their orders online. 

The backend system also empowers 3DLab assistants to track incoming requests, price 3D parts using custom pricing formulae and visualise 3D designs. The latter allows anybody in the team to quickly check 3D files before placing orders. 

Furthermore, using AMFG’s software, engineers can convert files into multiple file formats without having to use any file conversion software and automatically analyse and repair the most common file errors. 

Digitising the ordering workflow will go a long way to help L’Oréal automate manual processes, standardise the order submission process and create a better user experience for internal users of AM. 

“Integrating AMFG’s software allows us to automate previously manual and time-consuming processes, like 3D parts ordering. This, in turn, helps us to improve the efficiency of our 3DLabs and ensures that our engineers and designers get prototypes in the fastest way possible.”

Matthew Forrester

Additive Technical Manager at L'Oréal

Danny Winn, VP of Growth and Innovation at AMFG, says: 

Rapid prototyping remains the most common 3D printing use case. RP departments at large companies, like L’Oréal, face a lot of challenges when it comes to submitting and managing 3D printing requests.” 

“Our workflow automation software helps to reduce the time spent on manual submission tasks and automates the process of analysing and pricing AM orders.
We’re honoured to partner with L’Oréal and provide our workflow automation solution that helps them streamline their rapid prototyping workflow.”

Read more about the success of L’Oréal’s 3DLab in streamlining its 3D printing workflow in our case study


About AMFG

AMFG is a leading provider of MES software for additive manufacturing. Our software solutions empower manufacturers to manage their additive manufacturing workflows and achieve streamlined, automated processes.

With customers in 26 countries and across a range of industries, we specialise in enabling companies to successfully integrate AM into their wider manufacturing processes and scale their AM operations.

For more information, please send an email to

About L’Oréal

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 35 diverse and complementary brands, the Group generated sales amounting to 27.99 billion euros in 2020 and employs 85,400 people worldwide.

As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.

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